We photographed Hong Kong actress and television host Grace Chan for a Mother’s Day campaign at the JW Marriott Hotel, working to put forth the sense of warmth and love in families.
travel retail industry | mother’s day campaign | celebrity engagement | creative direction | photography | vendor management
MARKETING
Objective
The goal of this project was to evoke homeliness and familial love through the lens of Grace’s personality. By showcasing the elegant and refined facilities of the JW Marriott hotel - from grand suites to outdoor gardens - we created a heartfelt narrative that resonated with families celebrating this special day.
Creative Concept
The artistic direction embraces Monet-esque aesthetics saturated with warmth and florals, reflecting the joy of family gatherings. Styling and decorations were in collaboration with fer à cheval design, enhancing the visuals with a sense of elegance and intimacy.
Execution
The project involved delicate planning and management, from vendor selection for floral arrangements to coordinating with Grace’s schedule. As a skilled photography team, we captured both candid moments and styled shots, weaving the stylish and luxurious vibe of JW Marriott with the genuine expressions of familial affection.
