We captured Hong Kong celebrity Linda Chung and her family enjoying a fun-filled stay at Fullerton Ocean Park Hotel, highlighting the vibrant atmosphere of the hotel and of families.
travel retail industry | mother’s day campaign | celebrity engagement | creative direction | photography | social media engagement
MARKETING
Objective
We aimed to showcase the joyous experience of families, particularly focusing on Linda and her children, enjoying their stay at Fullerton Hotel nearby Ocean Park. Highlights include the vibrant atmosphere of the hotel, accommodations of serene sophistications, and family-friendly activities that celebrate togetherness.
Creative Concept
The artistic direction focused on an energetic vibe, infused with bright colors and playful elements in the visuals, capturing spontaneous moments of fun and connection. The hotel’s features, including a refreshing summer-vibe pool and dining experiences, was the perfect backdrop for our project
Challenge
During preparation, we had to ensure the day of the shoot was enjoyable for both adults and children to participate in. Striking a balance between ideal photography spots, we ensured a memorable experience that showcased joyful moments together.
