BOSTON UNIVERSITY
Valentine's Day Campaign with Alumni
MARKETING
The goal of this campaign was to showcase heartfelt alumni love stories from around the world, fostering a sense of community and connection among BU graduates while celebrating the diverse experiences and relationships formed during their time at the university.
university alumni | valentine’s day campaign | loyalty building | creative direction | photography
Creative Concept
With the Boston Terrier being BU’s mascot, the campaign highlighted the alumni’s cohesion with their alma mater whilst capturing the love they found during their time at university. The snapshots were crafted to evoke emotion, highlighting personal anecdotes, creating a sense of belonging and pride in their shared BU experience.
Execution
We had the creative freedom to choose any location in Hong Kong that reflects the couple's meaningful experiences. Ultimately, we selected Tsim Sha Tsui, a serene spot with a stunning harbor view, providing an intimate setting for the couple to celebrate their love while embodying the spirit of Hong Kong.
MARKETING
We worked with Boston University on a Valentine’s Day Alumni Campaign - “Terrier Love Stories” - as part of the project to feature alumni love stories around the world.
university alumni | valentine’s day campaign | loyalty building | creative direction | photography
