Objective
The goal was to create an engaging Wedding Expo that showcases Helena May as a premier venue for weddings whilst connecting members, the public, and vendors. We aimed to tell a story of romance and heritage, highlighting the building’s charm and diverse offerings of participating vendors.
Creative concept
We focused on a romantic and elegant aesthetic that reflects the heritage of Helena May. We aimed to create visually stunning setups that combine floral arrangements, and an array of earthy orange and ivory tones, emphasizing the building's historical features while providing a dreamy atmosphere for couples exploring wedding options.
Challenge
One challenge was to ensure that the photography captured the vibrancy and excitement of the expo while also highlighting the venue's historical elements.
Execution
We engaged with attendees, organizers, and vendors to foster a welcoming atmosphere, allowing for authentic moments to be captured. Additionally, we emphasized on-site styling to ensure consistency throughout the photoshoot, building rapport with the couple and vendors for genuine, heartfelt interactions.
