Objective
The goal of this campaign was to showcase agnes b. products such as outfits in French elegance through a lifestyle lens, having KOL Melly Woo to convey the brand's essence. We aimed to highlight this accessible luxury fashion brand’s identity while creating a relatable narrative that resonates with the target audience.
Creative concept
The artistic direction focused on capturing the aesthetics and lifestyle associated with agnes b. We aimed for an engaging visual technique that reflects the brand’s chic, modern appeal, using natural settings and dynamic compositions to evoke a sense of everyday stylishness and versatility.
Execution
To effectively tell a story through the campaign, we prepared props that could tell stories through visuals, ensuring they also complemented the products beautifully. We also considered the user journey to create a seamless flow of different service touchpoints across agnes b.’s products and services.
