LULULEMON
Visual Merchandising Campaign
COMMERCIAL PHOTOGRAPHY
We worked to create a visual merchandising campaign with Lululemon for storefront design and photography of their flagship store in Central, Hong Kong.
visual merchandising | photography | storefront photography | product photography | lifestyle branding
Objective
This project aimed to highlight the products and spatial design of Lululemon’s flagship store. By enhancing the store's accessibility and appeal, we aimed to attract more customers and effectively communicate the brand's ethos of healthy living.
Creative concept
The shoot focused on a clean, modernistic style featuring a color palette of flamingo, turquoise, and eggshell from an array of Lululemon’s available products and merchandise. We created dynamic visuals that reflect the brand’s energetic compositions of an active lifestyle and community spirit.
Challenge
We were challenged to finish the shoot in a limited amount of time before the store opened to the public, which required efficient planning and quick execution.
Execution
We communicated in advance to understand the brief, and delivered high-quality results that exceeded the client’s expectations.
