HKU Development & Alumni Affairs Office
HKU Alumni Glocal Campaign
We developed the HKU Alumni Glocal Campaign in partnership with HKU’s Alumni Office in promotion for Alumni Day, showcasing diverse nationalities and promoting inclusivity.
branding | brand storytelling | loyalty building | university alumni | creative direction | photography and video
BRANDING
Objective
We had to demonstrate ‘glocality’ - a mix of local and global elements, within our photoshoot to emphasize unity and cultural diversity. Our aim was also to foster a sense of community within HKU Alumni, encouraging participation and engagement.
Creative concept
We worked to cover not just nationalities, but also the depth of cultural richness and unity from the alumni community through visual storytelling in photo, video and, copywriting in our website and social media.
Execution
We worked jointly with the HKU team to identify three key alumni and their stories, capturing their experiences through interviews, photos, and videos. We effectively communicated the glocal spirit of the HKU alumni community, celebrating their achievements and connections.
