We worked with the sustainable upcycling brand Hello Wifey and celebrity Grace Chan to create a visual campaign that highlights eco-friendly bridal accessories.
sustainable brand | bridal accessories | upcycling | celebrity collaboration | visual storytelling | eco-friendly
BRANDING
Objective
We aimed to establish Hello Wifey's upcycled bridal accessories by telling a compelling story of sustainability. By connecting with eco-conscious couples while demonstrating thoughtful choices in styling, location, and vendor line-up - we created a beautiful, environmentally friendly shoot experience
Creative concept
The creative concept focused on visually representing sustainability through every aspect of the campaign. We selected natural, scenic locations that reflect eco-friendliness and incorporated organic styling elements. The aesthetics were clean and elegant, with colour tones of pearl, emerald, and light blue.
Challenge
One challenge was ensuring that all elements of the shoot—locations, styling, and accessories—aligned with the sustainability concept. We coordinated between different vendors and maintained a cohesive aesthetic while promoting eco-friendly practices.