Objective
The client wanted consistent branding for their social media pages, and to attract like-minded individuals who also take an interest in floral design. We aimed to show engaging visuals of the florist at work, immersed in the calming experience of styling and decorating.
Creative concept
We focused on a pastel color palette with hues of peach, cream, and sepia - that aligns with the brand's identity. By capturing behind-the-scenes moments of the florist at work, we aimed to create warm, inviting visuals that elevate the brand’s sense of intimacy and familiarity, and resonate with the target audience.
Challenge
One challenge was to effectively convey Haru Haru Floret’s brand in a way that attracts more like-minded individuals with an interest in floral services.
Execution
We developed a content strategy that highlights the floral-making process, from making of to final styling. By telling the story of the brand through captivating visuals and authentic narratives on social media, we encouraged interaction for the brand and helped to build a community.
